Sony MAX is an Indian Hindi movie channel owned and operated by Multi Screen Media. The channel has been the official broadcast partner of Indian Premier League since the inaugural season in 2008; it is one of the leading Hindi movie channel on India MAX, India’s No. 1 Movies channel and is backed by Sony Pictures Television International (SPTI). It provides its viewers with the biggest and best of Hindi Movies and Special Events.
Some of the on-air movie properties of Sony MAX, such as ‘Sunday Housefull’, ‘Ab Tak Bachchan’ and ‘Maha Movie’ have become favourites for millions of viewers in India. Launched in 1999, MAX is today the fastest growing movie channel, reaching out to over 45 million households in India.
With Extraaa Innings, MAX changed the rules of cricket presentation in India during the ICC Cricket World Cup 2003, and made it an entertaining affair that set viewership records.
MAX is part of the selection of channels distributed by the TheOneAlliance, which is a joint venture between SET India Pvt Ltd and Discovery Communications India. Other channels in TheOneAlliance network include Discovery, Discovery Travel and Living, MTV, SAB, PIX, AXN, NDTV India, NDTV 24×7, NDTV Profit, Nick, VH1, Animal Planet, AniMAX, Aaj Tak, Headlines today and Tez.
In 2012, a HD version of the channel was launched.